Search results for programmatic

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Lift Tests Rising, Cross-Platform Addressable

Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…

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Best Of AdMonsters 2017

Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…

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What Is Programmatic Guaranteed?

Programmatic guaranteed deals have been in the air for a while now. But as we’ve seen at several AdMonsters events, when a session on programmatic opens up into the Q&A segment, there’s still a lot of confusion about what programmatic guaranteed means. The marketplace hasn’t made clarity on this terminology…

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Hey Digital Media Doomsayers—Did You Forget About Ad Fraud?

Repent, sinners, because the digital media apocalypse is now upon us. Even outside the trades, the news is awash in talks of corrections; discourses on the failure of advertising and why subscriptions are the only option; and pre-emptive surrenders of souls to the Duopoly. I hear bunker sales are through the roof…

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Feeling Validated: Ad Reform Talks Ads.txt

Ads.txt landed in the digital media world circled by a lot more confusion than you'd expect from a text file. Although the goals of rendering domain spoofing worthless and cutting down on arbitrage were quite noble, the approach was almost too simple for an industry that revels in complexity. Fortunately, the folks at…

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Jumpstarting Time-Based Transactions

You better believe I was bummed by the Digiday article suggesting that the time-based guarantee movement has stalled out. Those who regularly read my opuses know I’ve long been a huge advocate for this style of transaction because time (and really engaged time, which can be used as a proxy…

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