Search results for programmatic

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ADM-NL-20220527-AdMonsters Weekly

AdMonsters May 27, 2022   Navigating the Great Resignation: Find Stability With an Ad Ops Partner They're calling it "the great resignation." Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. Publishers heavily rely on their ad ops teams, and as…

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ADM-NL-20220519-AdMonsters Weekly

AdMonsters May 20, 2022   Whose Data Is It Anyway? Buyers? Sellers? No, Theirs? Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant, but maybe there really…

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Whose Data Is It Anyway? Buyers? Sellers? No, Theirs.

Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…

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What Is Supply Path Optimization (SPO) in Mobile?

SPO in mobile has an additional level of complexity compared to web, because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization.

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ADM-NL-20220512-AdMonsters Weekly

AdMonsters May 12, 2022   Pubs Need Deep Audience Insights Now More Than Ever The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media.…

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