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What Is Pchain?

Pchain—not to be confused with rapper 2 Chainz or PCHAIN, the first native multichain system in the world that supports Ethereum Virtual Machine (EVM)—is sort of like ads.txt for the buy side. It's a system based on the TAG PaymentID that gives buyers insight into transaction history, alerting them to…

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Remember the Times: AdMonsters Top 10 Stories of 2018

For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…

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The State Of Ad Operations 2018

There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…

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PubForum Austin, TX 2018: The Tweet Wrap-up

Publisher Forum Austin was about "Defining the Future of Digital Media" in Austin. Monday's keynote from Bob Pearson, senior advisor, W2O group taught us that the future of advertising might rest on taking earned and shared media into true consideration to better understand how audiences work and how we should…

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Capturing That Elusive SMB Spend

Facebook reels from another tornado of scandals, yet their advertising business is going gangbusters. Seems weird, right? Well, no—the Duopoly thrives on small and mid-size advertisers that can't find viable alternatives in digital media. But Editorial Director Gavin Dunaway sees an opportunity to grab a slice of that pie at…

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Cooking With Anarchy at Blockchain Xplore

Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in…

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TAG Certified Channels: The Next Stage of Certification

(AdBeeler is a monthly column from AdMonsters' Chair and PubForum legend Rob Beeler.) Get ready to add a new phrase to your ad tech lexicon: TAG Certified Channel. Remember the beginning of 2017? If a full flashback on the events of this year is too painful, I’ll remind you that…

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The Buy Side Gotta Check Itself

Last week a lot of my industry connections passed around the Buzzfeed story, “Attack of the Zombie Websites,” about a programmatic, bot-driven web of lies that may have shorted advertisers tens of millions of dollars. Although it was meticulously reported, I had a hard time reading the full article not…

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