Ben Guez, Enterprise Sales, Americas, Kevel, takes a deep dive into 5 first-party data strategies that publishers should consider adopting in 2023, including user registration, expanded interest level registrations, SSO (Single Sign On), event-based tracking and analytics, and surveys and polls.
Read MoreAdMonsters January 26, 2023 Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Read…
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“Now the Supreme Court is poised to reconsider those rules, potentially leading to the most significant reset of the doctrines governing online speech since U.S. officials and courts decided to apply few regulations to the web in the 1990s,” The New York Times reports.
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We spoke with Marty Krátký-Katz, CEO and Founder of Blockthrough, about the common misconceptions about adblock users, how acceptable ads can help you reach the ad blocking consumer base, and how to take the responsibility off the consumer.
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Given that their ecosystem is a user-driven community where product development is core to the “user experience,” the expectation will be that their DSP solution will be less about SAAS. An Apple-operated DSP should be centered around their ability to allow brands to effectively connect with consumers given the intimate…
Read MoreAdMonsters January 12, 2023 What is a Bot Market and How Can Publishers Fight Against Them? The battle for brand safety is on because bad actors are more creative than ever with their ad fraud tactics. It's time for clean sweeps of your sites because ad fraud and malvertising…
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Audio advertising is really taking off in the US. Podcast ad spend will surpass $2 billion in 2023, according to the IAB. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. We spoke with some ad tech professionals in the podcasting…
Read MoreAdMonsters January 6, 2023 That’s So AdMonsters: 6 Ways We Predict Ad Tech and Digital Media Will Evolve in 2023 Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal…
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When it comes to CTV (and media in general), 2022 was not only about the re-emergence of life post-pandemic but also about figuring out where audiences will migrate and how to reach them. It was all about subscriber growth, total reach, and big numbers. Now the conversation is shifting because…
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At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Here's what four of the groups came up with.
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