The only thing that is constant in our business is change. Whether you’ve worked for a start up, or an established publisher, chances are you’ve been at one end of a merger or acquisition. If you’re lucky, the powers that be will have conducted a complete due diligence which would…
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Last week, AdMonsters hosted our second EU Network Ad Ops Forum. This event is quite unique with it's focus specifically on the ad operations issues for those who manage networks. It's a new event but the attendees showed themselves to be true "monsters" diving into the discussions, sharing best practices,…
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The United Kingdom has been at the cutting edge of digital advertising for a number of years, a harbinger of technology adoption and industry growth trends across the rest of Europe and the world. This has benefits and challenges. Robust adoption rates and forward-thinking customers means greater revenue opportunities, but…
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As anyone who has had to pull data from rich media providers knows, the process can be tedious and error prone and the reporting interfaces tend to be cumbersome. Many Ad Ops teams wait until the end of the month to reconcile serving discrepancies. Unfortunately that means that any significant…
Read MoreDecember 9, 2010New York AdMonsters Network Ad Ops Forum Event News & UpdatesThis event is now Sold Out! You may still register but you will be placed on a waiting list. If a space becomes available it will be offered to those on the waiting list on a first come…
Read MoreAdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders November 3, 2010 Le Meridien Piccadilly, London Event News & Updates Commercial Heads from Publishers invited to joint the Forum Speaker Announced: Pierre Naggar, Head of Y!DR & Performance Display Strategy, Yahoo - "The Publisher Opportunity in Today's Marketplace"Speaker…
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The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…
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As we all know, display advertising can be operationally difficult across numerous elements. For advertisers, complexities arise in buying inventory, reaching the right users, and understanding the effectiveness of campaigns. With the proliferation of ad networks (over 600 globally), it’s not getting any easier. And the media industry continues to…
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No one will argue that the Display marketplace is an incredibly fragmented and inefficient system. Try as they might this advertiser driven ecosystem has created a few problems long hidden by overinflated CPMs. First are the serious issues in the market’s ability to scale. Second, is the arbitrage and optimization…
Read More"Six months ago very few people were talking about verification services. Now, the market is flooded with a dozen companies offering competing services. There are clearly issues being brought to light that buyers and sellers need to contend with." - David Cohen, EVP, US Director of Digital Communications at UM.Overview…
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