We are experiencing a boom in the digital display advertising market and the growth is remarkable. IAB Europe indicate that display has overtaken search as the fastest growing advertising channel in Europe, up 21.3% compared to 2010. Technological evolution and innovation - principally from new technologies like demand-side and supply…
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Mark the date – on March 22, AdMonsters returns to Sydney to host its second gathering of ad operations personnel focused on the rapidly developing Austrailian digital advertising landscape. To get an idea of the hot topics down under, let's take a peek at the agenda for AdMonsters Sydney today…
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With a strong grasp of social media, AdGent Digital brings a comprehensive advertising strategy to advertisers and publishers. We sat down with Jonathan Lewis, GM International Markets at AdGent, to delve into the ways AdGent masters technology to generate revenue. AdGent Digital provides a diverse set of offerings for both advertisers…
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Though thoroughly hyped on their arrival, it's no secret that private exchanges haven't proven themselves revenue powerhouses yet – why that is and what behaviors need to change on the buy and sell sides is something we'll discuss in depth at OPS Markets, April 18 in NYC. Until then, Andrew…
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After years of buildup, 2011 finally felt like a tipping point for mobile in the digital advertising community. If you work on the publishing side, last year probably felt like a time to build – a chance to upgrade your technology stack for mobile environments, select partners, test platforms, define…
Read MoreAs the display advertising marketplace has evolved, so has the relationship between sales and operations. It's now critical that both ‘sides’ understand each other to make sure that clients’ needs are met and that the company makes money. Designed for sales people and account executives, this course will share why…
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I spoke the other week at AdMonsters OPS Markets London on the subject of audience efficiency. This is a methodology both to evaluate individual segments relative to a target audience, usually client converters or visitors, and the most efficient way to describe that target. We posted a preliminary piece on…
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Don’t get me wrong – I love me some RTB. I love discussing ATDs, DSPs, DMPs and anything in our industry with a three-letter acronym. Whenever I hear someone use “OS” to shorten “operating system,” I feel like something is missing – like the concept is doomed to fail unless…
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With our AdMonsters Sydney event fast approaching, we were fortunate to snag an interview with Ashraf Montaser, cofounder of Adinfinity, an Australian startup that specialises in building innovative solutions that are redefining the leading edge of publisher ad technologies. At AdMonsters Sydney, Ashraf will be leading a session on the importance of…
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Over the past year, the topic of attribution has emerged as a hot one among brands and advertisers looking for better ways to measure the impact of their online marketing investments. This is because attribution is finally giving advertisers what they’ve wanted for years – a way to trade in…
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