Medialets on Mobile

Medialets on Mobile

Despite all the allure and impact of mobile and tablets, for those that are hands-on in the day-to-day execution of advertising across this dynamic landscape, it’s too often complexity that stands out. Fortunately, there are also those with pioneering experience in high-value mobile advertising – like Eric Litman, CEO of Medialets – that are applying a deep understanding of mobile’s technology, usage and opportunity to eliminate the friction gets in the way of ROI. In this session, find out why mobile advertising will be faster, smarter and better in 2012.

Eric Litman

Eric Litman is Chairman and CEO of Medialets, the most widely deployed rich media advertising platform for mobile and beyond. He is a pioneer of the Internet’s commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies. Eric most recently served as Managing Director of WashingtonVC, an early-stage fund and incubator. Previously, Eric held senior executive roles in high-growth Internet businesses, as founder and CEO of Viaduct Technologies, a global Internet and mobile interactive agency. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100m acquisition by Verio Internet/NTT (NYSE: NTT). Eric began his career with technical and software engineering positions at GEnie, a pre-Internet online service provider, and NeXT Computer.

About Medialets

Medialets is the most widely deployed rich media advertising platform for mobile and tablets. In operation since 2008, Medialets has pioneered the creation, delivery and measurement of premium rich ads on mobile devices. Top advertisers and agencies choose Medialets for the ability to enable exceptionally creative ads that take full advantage of native device capabilities and drive double-digit engagement rates. For publishers, Medialets provides the strongest and most flexible opportunity for monetization of mobile inventory Whether working with complex, cutting-edge rich media or fast-to-market video or display campaigns, Medialets makes it easy to scale premium mobile and tablet advertising. To learn more, visit www.medialets.com or follow Medialets on Twitter @medialets.