Taking Mobile Video Beyond the Pre-roll

Mobile video is taking off, but advertisers have to look beyond the pre-roll to utilize mobile's capacity to engage users. But how do advertisers get around the differences between screens to create a dynamic user experience and deliver serious brand impact? ESPN's Lori LeBas and Vevo's David Adams sit down to discuss the innovative ways they look beyond pre-roll to drive advertisers' messages in innovative and entertaining ways across platforms.

Lori LeBas

SVP Bus Operations, Sales and Marketing

ESPN

Lori LeBas was promoted to senior vice president, strategy & business operations for the company’s sales and marketing division in March 2006. In addition to her responsibilities in affiliate sales and marketing, she oversees the advertising sales operations team responsible for all post-sales processes for television, digital and magazine and billing. She provides financial support and oversight for affiliate sales and marketing and ad sales and operational support for research and marketing.

Prior to her current role, LeBas was senior vice president, affiliate operations and syndication sales overseeing ESPN syndication sales, and the overall operations management of Disney and ESPN Networks Affiliate Sales and Marketing. She was responsible for expenses, revenues, capital forecasts and budgets. She also worked in conjunction with ABC CNG Finance and ESPN Finance. Previously, LeBas was vice president, business planning and syndication sales, and was responsible for overseeing and developing ESPN’s network affiliation agreements, affiliate agreements for new products and services, forecast and budgeting, as well as management reporting, regulatory compliance and ESPN networks’ transport activity.

David Adams

SVP Operations, VEVO

David is a Sales Operations professional with 12+ years of online media and technology experience. He joined VEVO before launch and has been an lingual link to VEVO’s growth and tremendous success. Prior to VEVO David spent seven years at Doubleclick where he professionally grew up from there he then went on to CBS Interactive where he played a key role in the development and execution of the March Madness on Demand program and the CBS Audience Network.