Approach to Mobile Fragmentation

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About the Session

Approach to Mobile Fragmentation

Fragmentation has always and will always be a challenge for digital media publishers. It’s extremely difficult for content providers to keep up with the rapid rate of technology, making marketing on these ever-changing platforms that much harder for advertisers. Solutions are here, and James Gaffar will be discussing NBCU’s approach to solving this issue across mobile web, mobile apps and tablets.

About the Speaker

James Gaffar,

Product Developer

Ad Solutions Mobile/ Emerging Media

NBCUniversal

A Product Developer for Ad Solutions Mobile/Emerging Media at NBCUniversal, James is responsible for managing and innovating the ad products, focused on mobile and emerging media, across various NBCUniversal brands such as NBC.com, USA, SyFy, Bravo, Oxygen, Telemundo and more.