Half Group A: Tablet Devices – Evolution or Revolution?
June 13, 2011—6:45 pm
Session Description:
Tablet Devices – Evolution or Revolution?
A little over a year ago, the iPad was launched spawning a new category of devices that ad operations have to deliver on. The iPad has presented ad operations with a new set of challenges very distinct from traditional ad serving. This session will talk about lessons learned from two iterations of the Telegraph News App in this time and focus on opportunities for real revenue growth.
About the Speaker
Paul de la Nougerade
Head of Commercial Strategy and Operations Digital
telegraphmediagroup
Twitter Handle: @nougerade
Paul de la Nougerede has been working in the digital advertising industry for over ten years and has held various senior digital roles including Head of Ad Ops at Orange. Paul is currently Digital Operations Director for Advertising at Telegraph Media Group where he has been working for the last two years.