What’s in Your Digital Wallet? PayPal Links Mobile Commerce and Digital Advertising

For decades now, advertising campaigns have been predicated on the notion of pushing messages, measuring responses statistically and adapting messages and tactics. The convergence of digital media and digital wallets are radically changing this dynamic, making possible a more direct and conversational approach with consumers. This session will outline eBay and PayPal’s vision for a future of Connected Commerce that delivers higher consumer satisfaction and better advertiser results.