Closing the Circuit: Linking Digital and Physical

It’s the ultimate goal for marketing – seamlessly bridging digital and physical efforts. Through technology such as mobile commerce, it’s quickly becoming a reality and opening a host of new doors throughout the marketing cycle. However, marketing and technology developments remain out of sync, argues The Science Project’s Dave Skaff, and the potential is limited until the two are on the same page. Through his OPS keynote, Skaff will share his vision for getting there.