Lifting the Veil on Viewable Impressions

The notion of viewable impressions has set off waves of confusion throughout the digital advertising industry. What does viewable mean? How do you measure that? Fortunately Kate Maxwell, Ad Ops Manager at Gawker Media, has some answers: sharing her company’s experience partnering with Moat, Maxwell will dissect viewable impression metrics and terminology, as well as scour the depth of services and players in the space.