The Evolution of Agency-Publisher Relationships

It may be hard out here for a pub, but it ain’t no cake walk for agencies either – however, fostering tighter relationships between the two sides can make the revenue flow a lot smoother. Adam Cahill will explain how publishers can best work with agencies today through understanding what agencies are up against, adopting agency selling tactics and building innovative products (Now Leaving Bannerville!). In addition, he’ll dive into why publisher digital strategists and ops professionals need high-profile roles in these evolving relationships, including being in on every pitch to offer technical expertise.