Making Data Your Partner: It’s Not Just What You Share, It’s How You Share It

About the Session

Making Data Your Partner: It’s Not Just What You Share, It’s How You Share It

To get a better understanding of its pricing practices and generally improve sales and operations, Tribune Digital implemented a robust process for reporting. Data gleaned from these keys tools have improved ad order processing efficiency and quality, helped develop metrics that ensure smarter pricing analysis and bumped up revenue across markets. Barbara Healy, Vice President of the Ad Operations and Fulfillment group, shares best practices regarding reporting strategies as well as enhanced training programs to support this business intelligence.

About the Speaker

Barbara Healey

Vice President, Ad Operations and
Fulfillment Group 

Tribune Digital

Barbara Healy is the Vice President of the Ad Operations and Fulfillment group (AOF) in Tribune Digital. Barb provides leadership for centralized services for all of digital sales within Tribune Company, including newspaper, niche, mobile and broadcast – nearly 100 websites overall. She oversees order entry, ad trafficking, quality assurance, email marketing and mobile fulfillment, creative production, campaign management and reporting/analysis. Barb’s team is engaged daily with both “business as usual” and new products, functionality and initiatives like site redesigns, paywalls, new site creation, mobile innovations and workflow systems. With over seven years in Digital, Barb has seen every trend – unique sellers vs. hybrid sellers, CPM vs. SOV, paywalls vs. free content, etc. and understands the selling process and expectations. Her background at Chicago Tribune in service, marketing and planning and analysis have provided valuable tools for managing within the ever evolving digital world. Barb is PMP certified, has an MBA and is located in Chicago.