Freelance Internet Ad Trafficker
Bloomberg.com and Businessweek.com is seeking an experienced Internet Ad Trafficker for the New York office. Responsibilities include inputting and monitoring online creative, optimizing and troubleshooting campaigns, generating reports for the Sales team, and other general customer service issues.The ideal candidate has 2-3 years of recent/relevant ad operations experience and knowledge of HTML, Flash and other rich media advertising formats. They will also understand Bloomberg LP advertiser's goals and manage ads across the network to maximize revenue and advertiser performance.
-Traffic and maintain display ad campaigns on Bloomberg.com and Businessweek.com, ensuring that deal terms are met including delivery rates, start and end date, reporting requirements, etc.
-Work with various internal departments and 3rd party vendors to facilitate the implementation of integrated campaign elements.
-Maintain and communicate technical specs to sales, clients, and agencies.
-Monitor daily, weekly, and monthly campaign performance to ensure full delivery and maximize creative performance.
-Troubleshoot operational campaign issues with both internal and external parties.
-Provide insight and analysis into inventory availability across Bloomberg LP properties to assist Sales in achieving a maximum sell through rate.
-Provide excellent customer service for clients and agencies.
-Keep on top of industry trends in online advertising and ad operations
-Deliver weekly delivery reports to the Sales team
-Schedule and test new ad formats
-Manage ad-hoc projects
-Implement and share trafficking best practices across the team
-Attend external meetings with Sales and Campaign Management teams as required.
-Present Sales team with updates and ensure they are kept appraised of all developments within trafficking which impact their campaigns.
-Bachelor's degree or equivalent
-2+ years recent/relevant experience in Online Ad Operations
-Background using publisher ad serving technologies such as DSM & DFP, mobile ad servers and various third party tools (Atlas, Pointroll, Mediamind, etc.)
-Familiarity with HTML, Flash and rich media is preferred
-A clear understanding of interactive advertising industry
-Proficient in Microsoft Office applications
-Strong communications skills and ability to work with others across multiple departments
-Self-motivated, detail-oriented and analytical
-Highly organized and able to multi-task effectively
-Ability to meet deadlines
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company's strength - delivering data, news and analytics through innovative technology, quickly and accurately - is at the core of the Bloomberg Professional service, which provides real time financial information to more than 315,000 subscribers globally. Bloomberg's enterprise solutions build on the company's core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,000 people in 192 locations around the world.