Campaign Specialist, The Wall Street Journal

Wall Street Journal

The Wall Street Journal is America’s largest newspaper by paid circulation with more than 2.2 million customers. In recent years, the Journal has expanded its core content offering to include coverage of the arts, culture, lifestyle, sports, and personal health, building on its heritage as the leading source of business and financial news. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media, and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism.

The Ad Operations Campaign Specialist (internally known as the Production Coordinator) plays a vital, detail-oriented, order implementation and management role. This is an analysis and client support role for a detail oriented individual with the capacity and desire to succeed in high growth environment.​ This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account.​ This includes providing quality assurance, implementing campaigns, pulling campaign placement reports and reviewing the status of campaigns in order to optimize their performance. Additionally, you'll troubleshoot and resolve site and advertiser issues, requiring you to handle clients with grace and confidence while working closely with account management team(s) and internal departments. Patient, adaptable and dedicated, you also possess great time-management skills and the ability to multitask.

•The Campaign Specialist is expected to understand site ad functionality, including knowledge of all ad products available on our site
•Implementation and management of online advertising campaigns
•Meet weekly with the sales team to go over client campaigns and weekly reports
•Interact with internal as well as external clients including but not limited to coordination and consultation to ensure a successful advertising campaign
•Perform the day-to-day ad placement, scheduling and updates for customers, including rich media ad placements
•Prepare and edit HTML code used to deliver ad creative
•Follow-up with immediate action & provide concise, timely feedback within the deadlines established
•Self-manage tasks / schedule for effective and efficient time management
•Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
•Traffic on all mobile devices, including iphone, ipad and android

•1-2 years minimum of online ad trafficking experience
•Ability to multi-task, and work efficiently within a high-paced changing environment
•Ability to work under tight deadlines
•Understanding of ad-serving technologies, particularly DART for Advertisers & Publishers (DFA/DFP)
•Understanding of order entry platforms, particularly Operative’s Dashboard
•Knowledge of HTML, CSS, Flash, and JavaScript
•Strong organizational and time management skills
•Strong written and communication skills
•Able to interact comfortably with both clients and other internal departments
•Knowledge of 3rd party advertising tags (Mediaplex, Atlas, andDoubleclick etc)
•Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision
•BA/BS preferred

Dow Jones, Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets


New York, NY
United States
See map: Google Maps
Job Level: 
Experienced Individual Contributor
Job type: 
Full Time
Date posted: 
May 27, 2014

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