Ad Trafficker


The Ad Trafficker at Yelp is responsible for implementing and managing campaign implementation processes. This position will be responsible for overseeing the entire technical aspect of a campaign – ensuring accurate targeting parameters, JavaScript coding, timely and accurate campaign launch and reporting on ad campaigns within the ad serving system. This position also requires daily interaction with Account Executives and Account Managers to ensure consistent and smooth operations.

-Schedule and launch interactive advertising campaigns in timely and accurate manner using the ad serving system
-Review all incoming creative for compliance with technical specifications and content restrictions
-Work directly with customers/designers to collect creative assets, troubleshoot technical issues, and correctly implement rich media creative
-Modify Flash files, HTML, and 3rd party tags to ensure ad server compatibility; test/QA creative as necessary
-Monitor and analyze campaign performance to ensure customer satisfaction and provide suggestions for optimization
-Proactively investigate issues (delivery discrepancies, billing disputes, technical issues, etc.) with clients, agencies, third-party platforms, and/or internal parties and provide resolutions to these issues
-Work closely with assigned Account Executives and Ad Operations to communicate any/all changes to campaigns, technical issues, launch delays, de-activations, delivery issues, billing issues, optimization suggestions, etc.
-Process creative changes and change orders

-1-2 years Advertising Operations / Trafficking experience at an Internet company required, publisher-side experience highly preferred
-Working knowledge of HTML required
-Working knowledge of Flash, CSS and JavaScript preferred
-Familiarity with third party Ad Serving Solutions (i.e. OAS, DFP/DFA/DART, Atlas) and third party rich media providers (PointRoll, Eyeblaster, Unicats) is a plus
-Strong Microsoft Excel skills preferred
-Attention to detail, accountability, excellent follow-through
-Ability to work independently with little supervision
-Problem-solving and analytical skills and resourcefulness
-Must demonstrate customer service attitude with both internal and external contacts; flexible, patient, courteous, professional
-Comfortable juggling multiple tasks; ability to prioritize responsibilities; excellent time management
-Ability to adapt to and operate effectively in fast-paced, constantly evolving team environment
-Superior written and verbal communication skills; excellent interpersonal skills
-BA/BS degree required

Performance Metrics:
-Load tags in DFP within 24 hours of receiving them
-Send out delivery and missing creative report on a weekly basis
-Maintain accuracy of campaign implementation by checking delivery within a week of campaign set up

Job Code: 


San Francisco, CA
United States
See map: Google Maps
Job Level: 
Experienced Individual Contributor
Job type: 
Full Time
Date posted: 
June 3, 2014

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