Ad Operations and Web Traffic Specialist

Custom content and media studio

The Ad Ops and Web Traffic Specialist will be responsible for performing all aspects of digital ad campaign management and web traffic / ad inventory projection. The ideal candidate has hands-on familiarity with HTML and JavaScript, is data-oriented and is an excellent, personable communicator. Minimum digital ad operations experience of 2 years required. This full-time position is based in the New York City office.

Responsibilities include:


  • Ad Operations workflow.
  • Traffic ad campaigns in DFA and DFP. Test and QA all ads prior to launch. Daily monitor and update delivery statistics and recommend necessary optimizations to management and sales. Maintain automated reports of delivery data to internal and external clients.
  • Work with clients, publishers and agencies to manage technical implementation of third party rich media creatives and editorial tracking initiatives.
  • Maintain up-to-date information on ad serving capabilities of multiple web properties. Monitor and report on site traffic and demographic data for multiple properties via Google Analytics, Comscore and Quantcast.
  • Stay current on the latest developments in viewability, attribution and other ad efficacy measurement technologies.




  • Working knowledge of DFA, DFP Small Business required.
  • Working knowledge of HTML and JavaScript in order to understand ad tags and identify / fix creative issues.
  • Working knowledge of Google Analytics and SEO.
  • DFP Premium experience preferred.
  • Proficient in Excel and Google Spreadsheets.
  • Working knowledge of DoubleClick Studio a plus.
  • Experience with video ad servers, VAST/VPAID tags preferred.
  • Experience with Google Ad Exchange and/or other yield management platforms preferred.
  • Strong interest in Advertising and Online Media.
  • Excellent communication skills (phone, in person, email).
  • Data-oriented.
  • Ability to self-prioritize tasks.
  • Desire to create and improve existing processes to increase efficiency across the company.
  • College Degree.



New York, NY
United States
See map: Google Maps
Job Level: 
Experienced Individual Contributor
Job type: 
Full Time
Email to CC on Replies:
Date posted: 
August 25, 2014

Respond to this job listing

We know it's a pain, but since you're new to us, we have to ask you to fill in this cute little form to prevent spam.
Rocket Fuel