What verification services do you use?

Published by: Sarah Kirtcheff , Flashtalking
Published on: June 2, 2010

I'm just curious what companies are out there. Thanks.

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Following on James Wallace's note, I encourage you to reach out to me if you'd like to learn more about AdXpose (http://bit.ly/cG7cL9), the Seattle-based online display campaign verification, brand safety management and ad analytics service.

E: tellmemore@invizua.com
T: +44 7885 906 709

Invizua exclusively represents AdXpose in Europe.


James Sandoval
Founder & CEO
Invizua Limited - www.invizua.com

Address: Studio 6, 36-42 New Inn Yard, London EC2A 3EY

Project Sunblock is another content verification service. Full disclosure, I am an employee of the company. http://www.projectsunblock.com.

Regarding the earlier question about MRC accreditation, you can view the list of current/pending accredited services on their website here: http://mediaratingcouncil.org/Accredited%20Services.htm

I've contacted them to inquire about accrediting our software.

If you are based in the UK, we are currently undergoing accreditation by the IASH in conjunction with ABCe.

Feel free to contact me if you have any other questions!

We have been using Media Trust for a couple weeks now. So far so good.

At KBB we are using MediaTrust. Overall it has been good, I would recommend them.

I'm curious, for those of you using DoubleVerify or AdXpose, are you offering this as a service to your customers, included with their spend? Or are you just doing this when an advertiser asks you to do this and pay for it on your end?

I have been using DoubleVerify as well and I'm very happy so far. Very reliable as well. Does any one now a good business continuity planning software in the market today? Thanks for the help!

Thanks everyone for your help.

are any of the verification services audited or certified by MRC?

AdXpose is a service that offers verification and optimization. Feature set includes not only attribution, but InView, Engagement, Categorization, and more. You can set up either alerts or blocking on several conditions such as Geo, Key Words, Brand Safety.

You could also take a look at Media Armor... they have a cross-channel online/mobile verification that works for Advertisers and Publishers. Newer too, in beta, might be a bit more customer service.

The MediaTrust is a great place to start that has traditionally been focused on the Publisher perspective for verification vs. Agency/Advertiser. Definitely recommend reaching out to them for more information.

Thanks Craig!

DoubleVerify is one

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