What are some good CPI metrics?
Starting first CPI campaigns next month and was wondering for a 320x50 mobile banner what are some good install rates per 1000 impressions? Both for paid installs and free installs. I have free and under $3 apps to download. I understand some perform better than others but an overall number average would be great!
To Learn More, Join Us At
Beyond Audience: Next-Generation Targeting
Join us at LiveIntent's offices to network and discuss the new ways in which data is being leveraged to deliver smarter, more personalized advertising.