Viewable Impressions - Publishers
Hello Monsters -
If you are a publisher and have already tested targeting to viewable impressions or adapting your site to that initiative, can you let me know about your experience? And what ad server you're using to make that happen?
If you are using reporting tools only, to determine after the fact how many impressions (and which ones) were delivered as viewable, can you let me know what tool you are using, and how that has gone so far?
Thanks in advance!
To Learn More, Join Us At
AdMonsters Tech Forum, October 14, 1-5 p.m.
The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to talk shop on what is “ad ops”, terminology, trafficking, QA, ad tags, VAST/VPAID, reconciliation, reporting, selecting and managing vendors, APIs, and more.