Viewable Impressions - Publishers
Hello Monsters -
If you are a publisher and have already tested targeting to viewable impressions or adapting your site to that initiative, can you let me know about your experience? And what ad server you're using to make that happen?
If you are using reporting tools only, to determine after the fact how many impressions (and which ones) were delivered as viewable, can you let me know what tool you are using, and how that has gone so far?
Thanks in advance!
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Creative In Flux It’s been years since Steve Jobs seemingly signed the death warrant for Flash, yet the technology is still feels omnipresent in digital advertising. Flash’s lingering presence has created plenty of problems for the increasing number of publishers embracing responsive design, hobbling ops with additional complexity. There’s no one-size-fits-all solution for dealing with the toxic Flash/responsive cocktail and support for HTML5 is not where it should be – still, publishers have come up with best practices to keep the revenue flowing and the sites looking good. Beyond dealing with Flash issues, ops is also joining forces with developers to make better creative and units for their advertisers. This panel will share publisher challenges and success stories in this turbulent time for creative.