Verification Vendor Policies

Published by: Zach Moore , Centro
Published on: September 4, 2010

For the publishers out there, what types of guidelines and restrictions are you placing on campaigns/creative that utilize verification vendors (DoubleVerify, AdXpose, etc.)?


As an analytics provider my view is more of a positive one. Instead of thinking about what you want to restrict, why not proactively choose a provider a verify every impression for your advertisers? You know what you're getting and they are happy because you are proactively meeting their needs.

Happy to talk more. eric.brown at

Rocket Fuel