Understand Flurry Analytics and Google Analytics

Published by: Zeyad Bharucha ,
Published on: June 24, 2014

I'm trying to understand the benefits of using Flurry Analytics (http://www.flurry.com/) against Google Analytics (http://www.google.com/analytics/) for mobile apps.

My company develops mobile apps and we currently use GA to understand app usage with some custom events. However, from what i have read about Flurry, the data provided is pretty direct and extensive, making it easier to analyze.

We essentially need to track how a user is using our apps, derive user persona and essentially use this data to create advertising campaigns or make improvements to an application.

Any insight is appreciated.


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