Selling your First Party data to other publishers. Seeking input on Best Practices and/or Guidelines

Published by: Anonymous Monster
Published on: January 21, 2014

I'm looking into potentially selling our first-party data to other publishers. Just to list a couple of examples of where I'm seeking input are, 1) cookie expiration guidelines, 2) generally, any type of segments that worked best, and conversely, didn't work out so well, 3) Is it best to share out all segments (as built in your DMP)?
Again, just looking for best practices or guidelines that others have used for this purpose. I'm sort of flying in the dark, so any input would be extremely appreciated.

Rocket Fuel