Rich Media Vs. Banner
I'm reaching out to see if any of you can offer some hard numbers of the cost difference between mobile rich media and banner ads. It's evident that RM ads are more expensive to produce, but by how much?
Are there any higher costs on the publisher side?
Do the revenues generated justify the costs to networks, publishers etc?
Much of the information I've found out there is not specific to mobile and am looking for any experience you may have had with RM.