Responsive Design Feedback
We’re preparing our sites and ad calls for an upcoming transition to responsive design, and wanted to reach out in hopes of getting some perspective and feedback from those of you who have already gone through the effort or are planning for it. Our main challenges seem to stem from (1) how far should we solve for orientation awareness and (2) unique & shared ad sizes across the audience buckets (desktop, tablet, smartphones).
I’d love to understand how other publishers are tackling responsive and your views on the best (and worst) ways to approach the implementation. Any feedback you’d be able to share is much appreciated!