Remnant Ad Network evaluation
How do you choose a remnant network?
Most of the feedback I read is from smaller, inexperienced sites. There also isn't much structure in how they are compared/reviewed.
I'm trying a Google doc with listing of ad networks.
Perhaps with some type of scoring for eCPM, channel conflict, payment, reliable tech, service...
Anyone interested in comparing notes on it? It may save us a few days in evaluation testing.
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Header bidding has proven to be a revenue game-changer for many digital publishers. Through header bidding, publishers are able to gauge and transact on the true value of their inventory in programmatic channels. And for a lot of publishers, once they've gotten accustomed to life and business with header implementations, they want more -- more header partners, more unique demand, more revenue. Diving deeper into the header can be good for business, but it can complicate the day-to-day for ad ops.