Publishers and Audience Extension

Published by: Joshua R. Weaver , Say Media!
Published on: January 28, 2013

“To secure the type of results our clients need and expect, we need to be able to reach more of the market,” says Tom Schager, Director of Digital Sales at Chicago Tribune Media Group.

We discuss why the Tribune and other publishers are turning to audience and reach extension tools in part one of our audience extension series.

What are your thoughts on audience extension tools in the publishing world; and, will success of reach extension in the publishing world make these tool more desirable on both the buy and sell side?

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