NFC (Near Field Communication)

Published by: J Zilberbrand , Mediavest Worldwide
Published on: January 21, 2013

As a new business in the UK which is totally focused on NFC for proximity marketing I was wondering if there are people on here that have real life experience of using NFC in action on real campaigns, either through printed magazines or posters and what their thoughts are?

The sort of things that are seen as issues that I am hearing talking to my industry contacts are related to logistics of having the right tags in the right location and the printing process of integrating the NFC tag inlay on the printed page for example.

Any feedback - very much appreciated.


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