Measuring/targeting viewable impressions using DFP premium
Hello fellow pubs,
Are any of you (on DFP premium using GPT) utilizing technology to accurately measure - or even TARGET - viewable only impressions? If not, how are you running viewable only campaigns?
To Learn More, Join Us At
Sept. 29 at The Weather Company's NYC Office. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it called tagless if there are so many tags? During this OpenX-sponsored Meetup at the Weather Company's New York offices, AdMonsters will discuss the pros and cons of the burgeoning technology with leading publisher operations specialist. If you want to learn more about tagless, this is the place to be.