Measuring/targeting viewable impressions using DFP premium

Published by: Ruth Facer , Zillow
Published on: November 19, 2012

Hello fellow pubs,

Are any of you (on DFP premium using GPT) utilizing technology to accurately measure - or even TARGET - viewable only impressions? If not, how are you running viewable only campaigns?



Steve Goldberg here...I'm with Acceleration -- the Consulting Firm that works in association with AdMonsters. We have done a number of assignments on viewable impressions for key pubs and have produced some white papers, etc on the difficulty of predicting/serving viewable only campaigns. If you would like to contact me please do so at I can explain what we've learned.

Hi Ruth,

Apologies....just seen this now.

We have a technology which can deliver Viewable only inventory which works in tandem with DFP.

Would love to show you how. If you are interested, read our story and fill out your details @

Cheers, Babac

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