Load More - how to load/serve the ads
Hi all -
We are utilizing the 'load more' functionality to load more article content to the page, when a user clicks the button. We want to better monitize those ad impressions that are served with the load more content. How are you doing it? Are you loading a 2nd, then 3rd, then 4th ad call to the page? Do you eventually round back up to the 1st ad call, then the 2nd and so on? Any and all info would be great.
Thanks in advance.
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Header bidding has proven to be a revenue game-changer for many digital publishers. Through header bidding, publishers are able to gauge and transact on the true value of their inventory in programmatic channels. And for a lot of publishers, once they've gotten accustomed to life and business with header implementations, they want more -- more header partners, more unique demand, more revenue. Diving deeper into the header can be good for business, but it can complicate the day-to-day for ad ops.