Interesting Display Benchmarks Tool
I came across a very interesting Google Display benchmarks tool, but I am amazed at the fluctuations I'm seeing here, especially when you start breaking the data down by industry. Is this an accurate representation of the market? From my own experience Network Display Advertising seems to be riddled with click fraud, especially when tracking post-click conversions... Could the fluctuations be an indication of this? Link below:
I think a tool like this would be amazing when working properly, but I'm not sure how accurate this is...