I'm looking to provide some of my clients with some industry standards to develop some benchmarks for campaigns. We are an agency with a wide range of clients form many industries, and I was wondering if anyone knew of some interesting sites that publish data on click-through... Any Ideas? Any adservering companies with interesting blogs?
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Sept. 29 at The Weather Company's NYC Office. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it called tagless if there are so many tags? During this OpenX-sponsored Meetup at the Weather Company's New York offices, AdMonsters will discuss the pros and cons of the burgeoning technology with leading publisher operations specialist. If you want to learn more about tagless, this is the place to be.