Google Tag Manager - Universal Analytics - Custom Dimension and Content Groups
I'm in the process of upgrading our sites to Universal Analytics using GTM. During this process, I need to create 8-10 custom dimensions and also leverage content groups. Does anyone have examples they can share on recent implementations or point me in the direction of a good how to for dummy's article?
To Learn More, Join Us At
AdMonsters Meetup - Los Angeles: Join us at the Edmunds offices for drinks and ad ops talk. Stay tuned for details about the event.
Creative In Flux It’s been years since Steve Jobs seemingly signed the death warrant for Flash, yet the technology is still feels omnipresent in digital advertising. Flash’s lingering presence has created plenty of problems for the increasing number of publishers embracing responsive design, hobbling ops with additional complexity. There’s no one-size-fits-all solution for dealing with the toxic Flash/responsive cocktail and support for HTML5 is not where it should be – still, publishers have come up with best practices to keep the revenue flowing and the sites looking good. Beyond dealing with Flash issues, ops is also joining forces with developers to make better creative and units for their advertisers. This panel will share publisher challenges and success stories in this turbulent time for creative.