Geo-fencing in standard ad servers vs. mobile ad servers

Published by: Matt Pferschy , The Business Journals
Published on: April 7, 2014


I am curious what technology other publishers are using to power geo-fencing (rather than IP based geo-targeting)capabilities. We would prefer to leverage existing ad server technology, like DFP rather than have a separate mobile ad server. Are there any bolt-ons or workarounds? Any other insights on geo-fencing?

Matt Pferschy
The Seattle Times


The major ad servers like ADTECH & DFP have geo-fencing built in.

Ultimately publishers are moving to have fewer, rather than more technology providers and having separate Mobile and Display ad servers can't be a long term solution.

Publishers are beginning to sell more cross channel campaigns with mobile, display and video within. Measuring across multiple ad servers is not time effective for anyone.

Hope that helps,
Rob - AOL Platforms

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