Formula for Ad Operations resources required?
Hey All - does anyone use any type of formula to calculate how many Ad Operations folks are needed? For example you need X number of Ad Traffickers for every X number of Sales Reps? I'm trying to come up with a formula to make sure I allocate my staff properly. Any help you can provide would be great.
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Sept. 29 at The Weather Company's NYC Office. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it called tagless if there are so many tags? During this OpenX-sponsored Meetup at the Weather Company's New York offices, AdMonsters will discuss the pros and cons of the burgeoning technology with leading publisher operations specialist. If you want to learn more about tagless, this is the place to be.