Formula for Ad Operations resources required?

Published by: Kerel Cooper , LiveIntent
Published on: March 4, 2010

Hey All - does anyone use any type of formula to calculate how many Ad Operations folks are needed? For example you need X number of Ad Traffickers for every X number of Sales Reps? I'm trying to come up with a formula to make sure I allocate my staff properly. Any help you can provide would be great.


This varies a lot based on automation and duties. Out of the box ad server interfaces are not very scalable given the amount of screens you have to hop through to enter data. Scale can be achieved pretty easily using third party tools or custom applications that talk to the API to streamline basic and commonly used fields. Happy to provide more insight here.

depends on their duties. Will they be reporting and helping out the sales guys, or do you have others to do it? usually it's somewhere between 2-4 salespeople per adops

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