Easy way to produce Sell Through Reports from DART (or any other ad server)?
At the large Music Media publisher that I work for I recently (last night actually) had to run a report for all 150+ sites we have on paid sellthrough - which required looking through every campaign line item and separating out the promo campaigns from the actual paid campaigns to see what percentage of our inventory was actually monetized. A very sizable task to say the least.
We use DFP and rely on the Query Tool to pull of this type of reporting. Sell Through seems like a very standard metric that Sales teams and upper management would need to have at their fingertips, but it seems extremely difficult to pull this information in DART.
Has anyone else faced this same challenge (in DART or any other ad server)? Are there other tools, products, methods that help make this process simpler?
thanks all, and any feedback/suggestions would be much appreciated.