DSP and Order Management Systems
Hello fellow monsters!
Anyone have any creative ways of managing or leveraging a more direct integration between your digital order management system (DSM, Operative, FatTail etc) and off site, demand side platform buys? Placeholders and lines are fine, but a swivel chair typically happens for entry/campaign management/forecasting etc and I was hoping to get some insight into how other folks are either integrating or treating as a completely separate process.
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Header bidding has proven to be a revenue game-changer for many digital publishers. Through header bidding, publishers are able to gauge and transact on the true value of their inventory in programmatic channels. And for a lot of publishers, once they've gotten accustomed to life and business with header implementations, they want more -- more header partners, more unique demand, more revenue. Diving deeper into the header can be good for business, but it can complicate the day-to-day for ad ops.