We are a publisher who will be launching on DSM in the coming months. I am looking to learn how other companies have configured their DSM workflow. How many seats do you have? Do sales people work within DSM, or is it a set of sales planners/assistants? Any information or learning you can share would be helpful.
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AdMonsters Meetup - Los Angeles: Join us at the Edmunds offices for drinks and ad ops talk. Stay tuned for details about the event.
Creative In Flux It’s been years since Steve Jobs seemingly signed the death warrant for Flash, yet the technology is still feels omnipresent in digital advertising. Flash’s lingering presence has created plenty of problems for the increasing number of publishers embracing responsive design, hobbling ops with additional complexity. There’s no one-size-fits-all solution for dealing with the toxic Flash/responsive cocktail and support for HTML5 is not where it should be – still, publishers have come up with best practices to keep the revenue flowing and the sites looking good. Beyond dealing with Flash issues, ops is also joining forces with developers to make better creative and units for their advertisers. This panel will share publisher challenges and success stories in this turbulent time for creative.