"DMA" equivalent targeting in Canada with DFP Small Business
We are currently having some targeting complications with a Canadian IO. The IO targets “cities” such as Toronto, but Toronto is made up of like 30 different cities (ie. North York), which DFP/SB breaks out separately from Toronto (or doesn’t include in targeting capabilities). So Toronto itself ends up being a very small target in DFP/SB. The agency we are working with suggested targeting area codes, of which there are only 2, but this does not appear to be possible in DFP/SB.
Has anyone figured out a solution to this problem using DFP for Small Business?