Display ad testing protocol - Minimum impressions for A/B testing
What are the minimum impressions to run in order to have a stable sample for a display ad creative A/B test?
Or, should a minimum number of orders or conversions be the metric, if the goal of the campaign is orders?
We can't seem to find any research on this topic. We may go with wanting to see 50 orders on each ad prior to making a call on which ad performed better.
Thanks for your help!
To Learn More, Join Us At
An unparalleled conference for 100 leaders in digital ad operations and technology. AdMonsters Publisher Forum attendees will:
- Connect directly with technology service providers and see their solutions in action
- Share knowledge and learn from each other [during attendee-led sessions]
- Solve problems together and develop best practices with peers
- Grow and be inspired by the true thought leaders in digital media