Discrepancies increased significantly recently
We are seeing significant discrepancies after a quiet patch on this front.
This is across all 3rd party vendors (flashtalking, Mediamind, DFA) and is potentially down to ad-blocking/further viewability analytic being applied as far as we can see. We use DFPX.
Is anyone else experiencing these issues?
This has only reared it's head again this year for us.
To Learn More, Join Us At
AdMonsters Meetup - Los Angeles
Header bidding has proven to be a revenue game-changer for many digital publishers. Through header bidding, publishers are able to gauge and transact on the true value of their inventory in programmatic channels. And for a lot of publishers, once they've gotten accustomed to life and business with header implementations, they want more -- more header partners, more unique demand, more revenue. Diving deeper into the header can be good for business, but it can complicate the day-to-day for ad ops.