Digital Video: Should It Align with TV or Display?
Even as we consume hellacious amounts of digital video, TV viewership continues to rise. But, what does this mean for the online advertiser? Should digital video reflect its TV counterpart, or align with display advertising?
In our latest report, in conjunction with Adap.TV, we peer into the reasons why European publishers and European agencies have different takes on digital video.
Download the report now; and, weigh in on the debate surrounding digital video.
AdMonsters and Adap.TV’s 2013 European Digital Video Outlook: http://www.admonsters.com/blog/admonsters-adaptv-2013-european-digital-v...