Difference(s) between Flurry and Google Analytics

Published by: Samuel Metcalf , Journal Communications
Published on: April 16, 2014

I'm trying to understand the differences between Flurry Analytics (http://www.flurry.com/) and Google Analytics (http://www.google.com/analytics/) for mobile applications.

It appears as though Google is a tool used for both desktop and mobile products; whereas, Flurry appears to be exclusively built to mobile applications.

My company currently has Google plugged into our mobile application, but I think there might be advantages in plugging in Flurry. Either together or as a replacement (not sure if you can run parallel or not). Has anyone used both and can compare/contrast? They both seem to do so much, so it is rather difficult to pro/con them and come to an answer.

Any insight is appreciated.



High level, you have the app vs. web distinction correct. There are many "differences"...what are your goals and objectives. I'd be more than happy to discuss those tools or others that can help you get where you want to go.

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