DFP Premium - Upgrade or downgrade?
I am looking for feedback from publishers who have upgraded to DFP Premium? Have you found premium to be an upgrade or a downgrade? From a trafficking standpoint we think it has absolutely been an improvement but we have really struggled with it on the reporting end. Many critical reporting features were eliminated and the rich media reporting is a mess. I am still trying to determine if the issues are with DPF or with us becasue we have some non-standard/unique ad units.
To Learn More, Join Us At
An unparalleled conference for 100 leaders in digital ad operations and technology. AdMonsters Publisher Forum attendees will:
- Connect directly with technology service providers and see their solutions in action
- Share knowledge and learn from each other [during attendee-led sessions]
- Solve problems together and develop best practices with peers
- Grow and be inspired by the true thought leaders in digital media