DFA Tags with Unusually High Clicks from Mountain View IP address.
We have a client using DFA tags that noticed low impressions but unusually high clicks coming from Mountain View, (i.e. where Google is located), when they review their data by city. As an example, we'll see 16 impressions with 10 clicks coming from Mountain View.
When we reached out to DFA, they said these clicks were not coming from them directly.
Has anyone else ever run into this issue before?
To Learn More, Join Us At
AdMonsters Meetup - Los Angeles
Header bidding has proven to be a revenue game-changer for many digital publishers. Through header bidding, publishers are able to gauge and transact on the true value of their inventory in programmatic channels. And for a lot of publishers, once they've gotten accustomed to life and business with header implementations, they want more -- more header partners, more unique demand, more revenue. Diving deeper into the header can be good for business, but it can complicate the day-to-day for ad ops.