Best way to exclude specific campaigns from serving on unwanted topics/keyword exclusion
I want to find out the most effective way to exclude some content from specific campaigns.
ex. excluding oil spill stories from Energy/Oil related advertisers.
Do you find negative keyword exclusion helpful? or do you create exclusion categories?
Let me know your thoughts
To Learn More, Join Us At
AdMonsters Tech Forum, October 18, 12:30 pm - 6:00 pm PST
The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to talk shop on what is “ad ops”, terminology, trafficking, QA, ad tags, VAST/VPAID, reconciliation, reporting, selecting and managing vendors, APIs, and more.