Banner Heat Mapping

Published by: Stephanie Snow , Intermarkets, Inc
Published on: January 4, 2013

AdXpose used to offer heat mapping for banner clicks, but that service is no longer offered after they were acquired by comScore. Does anyone know of another vendor or an ad server that provides heat mapping? I know there are numerous options for websites, but I'm looking for banners only.


+1 for MOAT

We have begun investigating MOAT offerings and find them to be quite extensive, useful and easy to interpret. If you want to review what they offer, I think you'll find it valuable time spent.


I used to look all the time on heat map until one of my friends said it is fraud. I couldn’t believe him at that time. The truth is this; the heat map is sometimes exposed to corruption that mainly leads to corporate investor’s priority items. You may be tricked by those and potentially become a victim of heat mapping.

It is important to note that sites have to weight user experience against monetization. While it is very likely that the Google recommendations will perform much better than header and right rail placements, they achieve this prominence by interfering with the information that users are looking for. This can lead to less repeat visitors, which in turn leads to lower revenue. In the end, it is simply a balancing game.

Hello Stephanie,

Why don't you try

MixRank is a spy tool for contextual and display ads. With MixRank you can see exactly where your competitors are buying traffic and which ad copy is performing best for them across over 93,000 Google Display Network publishers. You can use MixRank to watch your competitors spend money testing different ads and traffic sources.many times i have used the same to analy the competitors.


MOAT does heat mapping as well as viewable impressions and a number of other metrics. A good contact is Aniq Rahman -

Hope you are doing well, Matt Pferschy/

Rocket Fuel