OPS Mobile


A unique, highly educational one-day conference focused on operational excellence in mobile advertising.

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About OPS: Mobile
"Extremely useful, if there was only one event I could attend it would be AdMonsters."

The landscape for online advertising is no longer just the 'terrestrial' or PC-based internet – it now includes a much broader and more complex world including smartphones, tablets, networked game consoles, connected TV's, and all sorts of other connected devices, many of which are not plugged in and tied down but carried around in pockets and used throughout the day.

As Mary Meeker put it at Web 2.0 Summit 2010, the mobile internet is "ramping faster than any other new new thing", and smartphone sales are projected exceed PC sales by 2012. This explosion of internet devices is exciting – but it also means that delivering and making a profit from online advertising is getting far more complicated. Delivery and targeting, not to mention media types and device capabilities vary widely across devices, and each platform, carrier, and marketplace presents its own challenges and opportunities for ops.

OPS: Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. If your business is built around mobile media, you cannot afford to miss OPS: Mobile.

Who attends OPS: Mobile

OPS Mobile is an open door event. The event is not exclusive to ad operations professionals but is open to everyone in the industry who understands the importance of operations to the success of mobile advertising. The agenda for OPS: Mobile will focus on the exchange of ideas, experiences, best practices, emerging trends in the field and expert-led sessions covering an array of topics specific to ad operations and technology for the mobile internet. Typical attendees are senior managers, directors, vice-presidents and professionals who have over five years experience in the industry.

What to expect at OPS: Mobile

Participants in this one-day conference will share best practices from across the industry. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities, led by operations leaders working at the forefront of the field.

Some conference session topics will include:

  • Meet the Players in Mobile Ad Technology
  • Platforms + Devices + Gateways + App Stores = Complexity!
  • Mobile Video - Exciting, but is it For Real?
  • Ad Metrics and Analytics in a Mobile World
  • Targeting users on Mobile Devices - What’s New & Different?
  • Geo-enabled Local/Real-Time Advertising
  • Inventory Management and Optimization for Mobile Advertising
  • Third Party Ad Serving on Mobile Devices
  • Mobile Ad Networks and Exchanges


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